MANE
The rebranding initiative for L’Oreal focuses on creating a sub-brand tailored for active men, specifically athletes and those constantly on the move. The objective was to convey a sense of freshness, organic products, and the importance of self-care. Introducing the brand name “Mane,” I developed a unique scent for shampoo and conditioner, emphasizing simplicity and effectiveness. The project included designing labels and packaging that aligned with the brand’s ethos and crafting a dedicated website tailored to the Mane product line. Additionally, I created two impactful posters designed for city-wide distribution, enhancing brand visibility and appeal. This comprehensive approach aimed to position Mane as a trusted choice for men seeking quality grooming products that complement their active lifestyles.
