MOO'S ICE CREAM
Moo's ice Cream is a brand renowned in auckland, new zealand, for its organic and all natural ingredients sourced from local farms. Emphasizing the farm-to-table concept, i opted for a minimalist design highlighting the ingredients' purity and freshness. each package featured imagery correlating with its flavor. maintaining simplicity to let the organic products speak directly to consumers. Alongside the packaging, I developed a captivating billboard showcasing the ice cream products and directing viewers to the brand's website. I also crafted the tagline "organic goodness in every scoop," Encapsulating moo's commitment to quality and natural ingredients. This project aimed to elevate moo's ice cream's visual identity while reinforcing its dedication to sustainable, locally sourced goodness.
