ROOTSPACE
As part of an editorial project for RootSpace, a London-based flower shop specializing in home plants, I was challenged to create a cohesive series of posters and refresh their brand identity. Embracing the theme of plants while aiming for a modern and understated aesthetic, I opted for a minimalist approach using black and white colors throughout the three posters. The redesigned logo reflects the shop’s botanical focus and contemporary style. These posters were strategically used to inform customers about the shop’s new location and upcoming workshop, adding a functional element to their visual appeal. Additionally, I developed an informative card detailing various plant species and the shop’s location, designed to accompany the posters and enhance customer engagement. This project aimed to elevate RootSpace’s visual presence while maintaining its essence as a haven for plant enthusiasts in London.
